2am Design

I was told by a wise designer (John...) that designers seem to be really good at pub quizzes. (Proven to be true by my last 2 attempts and only one aided by my iphone and that was only one question, I mean who does know the EXACT height of mt. Everest?)

The reason is that we get to know really a random topic in detail to do the best design for the client. For example since working here I have learnt how hickory smoked meat is made, way too many Blackpool health facts that I care to mention, and what's fun to do in the lakes to name a few.
But along with these nuggets of knowledge come the fads. I don't know if this is true for all designers but I manage to convince myself that this product/service/concept is the best thing on earth, like right now I am working on some frozen food packaging and I cannot understand why everyone doesn't eat frozen foods! It's fresh and preserved using a natural process, it doesn't create food waste, and it's quick and easy; what more could you ask for!

So, until I move on to my next brief and become obsessed with who knows what, I will leave you with this nugget, did you know the most common reason for food waste is that it's left unused - 61% of the avoidable waste or 2.5 million tonnes. We also cook and prepare too much, resulting in an additional 1.6 million tonnes of food waste a year. Keep it in mind!